A Portable Printer and Scanner Assignment Example | Topics and Well Written Essays - 1000 words

A Portable Printer and Scanner - Assignment ExampleThis innovation is occurring through experimentation with new approaches to market development in emerging markets. It is important to reposition this produce attracting a wider customer audience often omitted in advertising.High-tech global consumer positioning works head for special interest harvest-times associated with prefessional sphere. Since most mobiel professionasl and students who buy and use high-tech crossroads speak the same language and grant the same mindset, marketing communications of JetLux allow for be informative and emphasize performance-related attributes and features.The target group for the Pentax PocketJet provide be devided into two sub-groups people who work at homesmall offices (2-3 people). A portable pressman JetLux not only allows this group to save time, but it helps to reduce spending on calls to the office and having to face for someone print the documents. This allows Pentax to shift its f ocus to brand image and price reduction measures. to maintained fast growth. establish trustworthiness, confidence, and competence for customers. The Impact of Online and Offline Positioning, and Buyers RespondThe aim of the message is to appeal to consumers mind with unique interchange proposition.Online and off line promotion will inform potential customers about a new product. This product represents boundless opportunities for marketing campaign within flexible geographical boundaries.Offline buyers 1. Many customers do not countenance time to read press or listen to the radio, so in-storedemonstrations will be the main shaft of light to attract new customers. 2. JetLux will be promoted through computer and mobile stores, based on the detail that there is a strong link between the printer and PC businesses. 3. This target group will involve people who have to work outside of the office and need a high flavor printing a low price.4. It is expected that some customers will b uy spontaneously influenced by product demonstrations and evident product benefits. 5. Some of the buyers will go online searching for detailed information and product features. Online buyers 1. The single-valued function of Web site is to inform the market clearly and persuasively about the company and its product characteristics.2. about buyers are driven by success and brand prestige and brand loyalty. Online buyers value good technology which allows to